Bottom line, to avoid scams you should take the time to educate yourself about the basics of diamonds. In the jewelry industry the term brilliance is used to denote the amount of white light returned through a gem to the eye of the observer. Moissanite jewelry adds mystery and sophistication to any outfit.
Diamond Certificate
Explanation of Cut, Color and Clarity of This Diamond
Cut Quality The ideal cut diamond is a very precise mathematical equation, where diamond proportions and angles are cut to optimize the diamond's superlative optical properties, in particular it's high refractive index and color dispersion, to create a diamond of unequaled beauty with perfect balance of brilliance and fire. In layman's terms, the diamond is cut to make it the most beautiful diamond so it retains its intrinsic value.
Color F color diamonds are close to colorless. F color grade is rare and only surpassed by colors D and E. The naked eye will not detect any presence of color. For perfectionists, look for diamonds with low fluorescence.
Clarity VVS2 diamonds have very very small inclusions which, when viewed under 10X magnification by an expert, are difficult to be seen. The inclusions should be light colored. The features of the VVS2 clarity grade are exceptionally difficult to discern. Diamonds of this clarity appear to be perfect to an unaided eye.