The brilliance of a diamond can be determined by the way it has been cut in symmetry. To encourage your sales associates, have a weekly contest for movie tickets, a gas card, gift certificates to a restaurant, or a free piece personalized jewelry item. Second, make sure that each sales associate is wearing personalized items from your jewelry collection.
Diamond Certificate
Explanation of Cut, Color and Clarity of This Diamond
Cut Quality Diamonds of premium cut are almost as good as ideal. While nature determines the color and clarity of a stone, diamond cut is dependent solely upon the skill of the cutter. Premium cut diamonds may be close to the ideal cut proportions and look just identical. Most people cannot distinguish between the two. However, there is a slight difference in quality and reduction in price over ideal cut diamonds.
Color Slight presence of color may be detected in F color graded diamonds by an expert gemologist. The diamonds of this grade are considered colorless. Great choice for the purist. Look for a fluorescence rating of faint, inert, none, or negligible.
Clarity VS1 diamonds have very small inclusions. Usually an experienced grader does not find any internal faults, but does not have great difficulties to see the inclusions when he moves the diamond a little from side to side. Typical inclusions of this group are small, light clouds or small light cracks on the girdle.